What should I say? Happy world mosquito day! 20th August 2022 is observed as World Mosquito Day. You may be surprised to know that the size of the world mosquito repellent market is over Rs.50,000 Crore! Keep another Rs.10,000 Crore for home remedies and natural or organic controls! Wait, what …

When things are going well, all of us are busy managing wealth! Planning for the next trip. Finding faults with others. Becoming restless if the work assigned is delayed by the vendor or the team. We think of growing the business or pushing the kids to do more and more! …

Mr. Kanakaraj is employed at Golden Tech. He gets his salary, and perquisites from the company, after deducting applicable taxes. Mr. Abhishek is a Member of Parliament (MP). He also gets his salary, and perquisites from the Government of India after deducting applicable taxes. Additionally, he also gets a lifetime …

Windfall is a fairly known term among finance professionals. As I read, windfall originally referred to fruit that the wind blew from the trees. There was no need to put effort into picking it from tall trees. It is unexpected and easily gained. Suppose, you win a lottery; it is …

I was observing the advertisements during the telecast in the current IPL season. The players were looking like outdoor hoardings! Their cap had four different advertisements; on the front, back and both sides; then each shoulder had two ads; the back and stomach had two, and the two legs had …

If you ask a Rapid-fire question Which is the jumping creature? to the HR person of a tech company, the undoubted answer will be Engineers! (Frogs come next). When I interact with founders and promoters, I hear from them that no engineer works for more than 15-18 months in a …

My association with Startups goes back to 2009; since then, I would have worked with over 200 start-ups. While writing this, I realized that only 7 of them are functioning as on date; most of them have failed in the first year of operation. My analysis coincides with the global …

Are you brand conscious? I am not a brand freak and thus, I am branded as a boring person! Yesterday, one of my long-term friends visited our home. While conversing he took me to a different world of Brands. It was fun indeed. He asked me to guess the price …

The taxpayers must be more attentive than ever before while filing their Income Tax Returns as the Tax department through 360-degree profiling is capturing most of your financial transactions.  But they are not keeping you in the dark. These details are made available for your review. It is wise to …

A 52-year-old politician calls himself a young; youth leader. A 75-year-old politician draws his career plan for the next 10 years. A 90 years old person is getting ready to contest the next general election which is 2 years away from now. None of the politicians retire, but they send …