Chicory – probably you would have heard about this, right?

When you buy coffee powder, you may notice that it is added with Chicory powder. The percentage of chicory mixed in coffee goes upto 30%.

You would have seen Coffee plants and coffee beans. But have you ever seen chicory?

Chicory is a plant. The root of the chicory plant is sliced, dried, ground and roasted to a rich dark brown color, same as coffee beans.

Chicory is currently 10 times cheaper than coffee.

Imported from France and introduced in India by Brooke Bond India Ltd in the sixties, chicory is now grown mainly in Gujarat.

There are reports that people (mainly restaurants) use more chicory (say, over 50%) and offer coffee at a cheaper rate to the consumer

What is this OLED TV?

OLED, explained as Organic Light Emitting Diodes is a new display technology that makes

The display panel thinner, brighter, efficient and has better and faster refresh rates

OLED TV has a front facing film type speaker which promises theatre quality sound. The immersive viewing angles of the curved screen have been augmented by four color (WRGB) technology

Have you heard about ‘Op-Ed’ writers?

An op-ed, abbreviated from opposite the editorial page is a newspaper article that expresses the opinions of a named writer who is usually unaffiliated with the newspaper’s editorial board

What is Editorial?

An editorial is an opinion piece written by the senior editorial staff or publisher of a newspaper, magazine, or any other written document. Editorials may be supposed to reflect the opinion of the periodical. (usually they are un-signed)

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About B E Kumar Prasad

B E Kumar Prasad
He is a Practicing Chartered Accountant in Bengaluru, India. He has 28+ years of experience in income tax, business setup, and NRI matters. He is also an Insolvency Professional, Registered Valuer (F&SA) and Social Auditor.Prasad welcomes your comments and questions. Please email him at

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